Robert Davies Electrical

Here was a branding project for the Electrician company Robert Davies Electrical. I designed a Corporate Identity package for them to try and help represent their values as a company visually, and also to help their business develop and grow further.

The brief; a visual identity that wasn't the stereotypical symbolism seen in electrical branding (such as an electric bolt, or a light bulb). To tackle this, I thought it would be best to use different electrical equipment and appliances and create marks and patterns with Indian ink. Here is the story of using electrical equipment to help create an electrical visual identity. Although it started off with rough marks, the result was a clean and professional visual identity that reflected this business' values as an electrician service.