Jam Packaging Re-design

As part of a re-design project, I chose to re-design the Tesco jam jar labels. I did this by trying to think outside the box and using the jam inside the jars to create a new typeface for the label - one which matched its characteristics. In addition to this, I also designed a mascot that would go with the jams to make the branding more fun. This then led into an extension of promoting the jam products further with the help of the mascot.